Kaufman’s book Mating Intelligence Unleashed contains a chapter dedicated to creativity, which I wrote about in The Incomparable Mating Value of Male Creativity.
“Creativity displays signal a bunch of stuff that women want in a mate. Geoffrey Miller’s research on courtship displays suggests that sexually selected mental indicators include qualities such as musical ability, drawing ability, humor and verbal ability. Importantly, these qualities vary a great deal from one individual to another. Women are choosy, and they need ways of distinguishing male traits. Obviously, “has 10 fingers and 10 toes” isn’t going to cut it. Creative display attracts women because it reveals the following heritable traits:
1. Extraverted personality
2. Relatively high intelligence
3. Ability to express emotions
4. Ability to obtain social status and resources
Research shows that creative men do have more sex partners. In fact, research by Nettle and Clegg reveals that professional artists and poets have twice as many sexual partners as men in other professions. Another study by Beaussart, Kaufman and Kaufman also found that people who engage in a wide variety of creative activities had a higher number of sexual partners. The link between creativity and mating success is very clear.”
Additionally, UCLA psychologist Martie Haselton specializes in the effect of ovulation on female preferences. Women display an increased preference for “good genes” during ovulation. What traits comprise these good genes? According to Haselton, creativity and intelligence top the list, and wealth is way down. For example, a study of ovulating female college students found that they preferred the creatively talented poor guy over the wealthy guy of average intelligence.
Another recent study of 1,500 women (mean age 28), found that ovulating women are most attracted to men who can make the best music. Darwin suggested that music’s primary function is to aid sexual courtship, because it indicates advanced cognitive capabilities.